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Each movie and each advertisement will be different with different characters. 3D printing allows production houses to create unique and customized props and costumes for each character.
Having a real object on set makes it easier to explain and show what the prop will be used for and how. Basis the feedback iterations can quickly be made till the product fits the requirement of the production house.
3D printing can also empower production houses to stand out from the clutter by making miniatures of the actors or props used in the film.
Since 3D printers are capable of creating complex products at the click of a button, making sets that have never been visually seen before has become a reality for production houses.